WBE Westland is located in FloraHolland Naaldwijk. The company imports and exports a very wide range of decorative greenery. Since WBE was set up in 1977, it has grown to become a company employing more than 60 people. It makes sure that the customers can be supplied with a wide range of high-quality products, also during times of scarcity.

WBE Rijnsburg is located in FloraHolland Rijnsburg. From here, the company supplies, on a daily basis, a very wide range of decorative greenery from all over the world. Personal contact with both the suppliers and the customers is the strength of WBE Rijnsburg.


Dutch Green Centre(DGC), with its premises at flower auction FloraHolland in Naaldwijk, was set up in 2001. However, the expert employees have many more years of experience in the world of decorative greenery and have a wealth of knowledge available about the sector. Flower wholesalers, Cash & Carries and garden centres in the Netherlands and other countries are therefore pleased to do business with DGC.

Dutch Green Centre attaches great value to personal contact and this results in long-term relations. The range that Dutch Green Centre offers is very extensive. As well as almost every type of decorative greenery, the company also supplies many types of decorative fruit and decoration products. It is easy to order all of these products via the user-friendly webshop.


Eurose & Greens was set up in 1998. This subsidiary has its premises at flower auction FloraHolland in Aalsmeer and is a specialist in decorative greenery. The company imports and exports a very wide range of products and supplies to the retail trade, importers and exporters, and to the own partners of the WBE Groep.

Eurose & Greens stands for a customer-focused approach. The company delivers quickly, knows its customers and works with keen, competitive prices. Via the smart webshop, customers can place their orders quickly and simply. This webshop offers an exceptionally complete range of ornamental plant products: decorative greenery of course, as well as flowers, plant and decoration material.



GreenZone was set up in 2006 and has it premises at the auction site of Rhein – Maas in Herongen (Germany). GreenZone supplies types of greenery from all the continents: on the one hand, from own import and, on the other hand, in close collaboration with renowned companies from Aalsmeer, Westland and Rijnsburg. In addition, the company supplies flowers and plants and is therefore a total supplier for florists purchasing independently and for wholesalers in the Netherlands and Germany. GreenZone is also a specialist in painted and waxed products.

Each season, GreenZone highlights a special product. In January – spring twigs, in May – peony roses, in July – summer flowers, in August – pumpkins, and in November – Vaccinium and Pinus.

Thanks to the excellent contacts with growers, the company can guarantee a high quality and competitive prices. Each day, the team of ten is ready to assist customers in ‘word and deed’.


Van Duyvenvoorde Flowers & plants has its premises at flower auction FloraHolland in Naaldwijk en and has been active in the export of flowers and plants for more than thirty years. Personal contact is an important pillar for the professional and enthusiastic team of employees. By means of personal contact, the team can advise customers optimally, make their wishes the main focus and also contribute ideas. The motto is therefore: customization, personal attention and good service.

In the UK, Van Duyvenvoorde­ has a partnership with Flowervision. The company supplies to these Cash & Carries on a daily basis. Van Duyvenvoorde distinguishes itself due to a unique combination of traditional Cash & Carry and webshop sales. In Reutlingen, South Germany, Van Duyvenvoorde has a Cash & Carry according to the Flowervision concept. In France, it has a partnership with Hortipole. This partner receives a daily supply of flowers and plants and has a Cash & Carry in Orgeval. Hortipole also offers possibilities for delivery in Paris.


Javadoplant has its premises at flower auction FloraHolland in Naaldwijk. The mission and ambition of Javado is to supply, on a daily basis, a very wide range of plants of a top quality to florist shops, wholesalers and a large number of garden centres in Europe. Plant exporter Javado was set up in 1982 and was one of the first exporters to specialize in delivering to the specialist trade. The company not only focuses on the large players in the market, but is also a professional and reliable partner for smaller garden centres and florist shops throughout the whole of Europe.

Javado is located in modern and functional premises at flower auction FloraHolland Westland, where a motivated and competent team ensure the intricate delivery of a complete range of plants, on a daily basis.